Burn the Playbook. Take the Gravel.
“What separates entrepreneurs, filmmakers, artists, and scientists who keep inventing? They keep reinventing themselves.”
– Adam Grant
This isn’t just true for individuals—it’s just as urgent for teams, leaders, and organizations.
We talk a lot about transformation in business.
But let’s be honest: most teams don’t transform. They optimize.
They hold on to what worked. They polish the strategy. They tweak the messaging.
All while avoiding the harder work: questioning what no longer fits.
The companies and leaders that truly stand out?
They’re not afraid to step into the unknown.
They experiment. They take risks before there’s a clear path.
They build before they’re ready.
And yes—reinvention is uncomfortable. It’s unclear. It’s often messy.
But in today’s landscape, it's also necessary.
I’ve worked with teams who were stuck protecting a past version of themselves—because it felt safer than facing the uncertainty of what's next.
And I’ve seen the shift that happens when they finally stop waiting for perfect clarity and start moving instead.
That shift doesn’t start with big strategy decks or all-hands meetings.
It starts with questions like:
What are we holding onto that no longer serves us?
What conversations aren’t we having?
What risks are we avoiding in the name of "focus" or "efficiency"?
Reinvention isn’t about having a new 5-year plan.
It’s about making space for something new to emerge.
It’s about being bold enough to leave the paved road and take the gravel path—where things are less certain but far more alive.
Forget the map. Reinvention starts where the road gets rough.
The path ahead isn’t clear—but it’s yours to create.
If your team, leadership, or culture feels like it’s outgrown its old shape, maybe it’s time to stop refining the playbook—and start rewriting it.
This is the kind of work I do with teams:
Space to ask better questions.
Support to move through uncertainty.
And the tools to build what’s next—before it's fully defined.
Let’s talk if that’s where you are.