Culture isn’t something you can decide — it’s something that emerges.

It forms through the everyday choices, habits, and conversations that people repeat until they become “the way we do things here.”

That’s also what makes culture so powerful — and so hard to change.
You can’t shift it through slogans or value statements. You can only influence it indirectly — through what leaders notice, reward, and allow.

Because in the end, culture doesn’t change through words.
It changes through attention.